Case Studies

ApexHunter Gear (Hunting Gear Brand)

ApexHunter Gear (Redacted Name) a $10M-revenue hunting gear brand (riflescopes, apparel), was losing ground. Their $200k/month Meta and Google ad spend wasted 30%, with a 1.8% e-commerce conversion rate and 7% ad ROI. Their brand felt stale, missing the rugged authenticity hunters (males, 30-50, rural) demand. Retention was 10%, and the CMO needed to 5x revenue to dominate.

Inviktus Media’s Brand Ascension System delivered over 90 days:

  • Brand Strategy: Built a revamped identity, positioning “ApexHunter” as the authentic & only choice for serious hunters. Crafted results-driven messaging (“Gear That Never Quits”) and a rugged visual system (dark greens, bold fonts) for Shopify, ads, and packaging.

  • Ads: launched media buyer strategized & AI-optimized Meta and TikTok ads targeting high-intent hunters (searching “riflescopes”). Dynamic retargeting cutS ad waste by 30% ($60k/month saved) and boosted click-through rates by 45%.

  • Video Production: Produced a Major brand film showing hunters in various terrains, plus numerous short-form adverts. Videos drove 50% higher engagement, increasing conversions by 25%.

  • Analytics/AI: Deployed our overwatch dashboard integrating Meta, Google Ads, and Shopify data, which then analyzed drop-offs, optimizing bids to improve conversions by 40%.

Celebrate: In 90 days:

  • E-commerce revenue: $500k/month to $2.5M/month (5x growth).

  • Conversion rate: 1.8% to 4% (122% increase).

  • Ad ROI: 7% to 18% (157% improvement).

  • Retention rate: 10% to 25% (150% increase). “ApexHunter’s” brand built a 40k-member hunter community, overtaking competitors. The CMO said, “Inviktus gave us the edge to dominate.”

Shallow Action Fishing Co. (Fishing Equipment Brand)

Shallow Action Fishing Co., a $15M-revenue brand (Clothing, rods, reels, tackle), was adrift. Their $150k/month Google and Instagram ad spend had a 1.5% conversion rate and 6% ad ROI. Their brand lacked the authentic vibe anglers (males/females, 25-55) crave. Retention was 12%, and the CEO needed to 5x e-commerce sales to block a competitor’s acquisition.

Resolve: Inviktus Media’s Brand Ascension System transformed SHALLOW ACTION OVER 6 MONTHS:

  • Brand Strategy: Created a NEW AND IMPROVED POWERFUL identity, positioning SHALLOW ACTION as the angler’s trusted GEAR AND LIFESTYLE BRAND. Developed authentic messaging and a coastal visual system for Shopify and social.

  • Ads: Launched ai-powered Google Shopping and Instagram ads targeting coastal/rural anglers. Dynamic retargeting for cart abandoners improved conversions by 40% and cut ad waste by 25% ($37.5k/month saved).

  • Video Production: Shot a HIGHLY CREATIVE IMMERSIVE brand film featuring INSHORE AND OFFSHORE fishing trips, plus A HEAVY EMPHASIS ON TIKTOK AND INSTAGRAM SHORT FORM CONTENT PAIRED. Videos boosted engagement by 60%, driving 20% more sales.

  • Analytics/AI: ALL PAIRED WITH OUT OVERWATCH ANALYTICS dashboard pulling Google Ads, Instagram, and Shopify data. PandasAI optimized audience segments, saving $50k/month in low-ROI campaigns, MAKING IT EASIER TO WORK COHESIVELY WITH THEIR C-SUITE TEAM

ALL COMPLETED EFFICIENTLY AND ABOVE SCHEDULE IN A 6-MONTH SPAN!

E-commerce revenue: $600k/month to $3M/month (5x growth).

  • Conversion rate: 1.5% to 3.6% (140% increase).

  • Ad ROI: 6% to 16% (167% improvement).

  • Retention rate: 12% to 27% (125% increase). ReelPulse’s “Live the Catch” brand grew a 50k-member angler community, securing their market. The CEO said, “Inviktus landed our biggest win.”

Inside the front seat of a police vehicle looking through the windshield, where a police officer and a person wearing a colorful hoodie are present in the rainy outside scene, with a white car stopped on the road.

WANDR CO

WANDR CO BECAME AN $8M-revenue OUTDOOR BRAND (GEAR, APPAREL, tents, backpacks), THAT WAS OVERPOWERED AT FIRST BY COMPANIES LIKE REI. Their $100k/month MARKETING AGENCY AND ad spend delivered a 1.7% conversion rate and 8% ad ROI. Their brand lacked REAL appeal for campers AND OUTDOOR ENTHUSIASTS, AND JUST DIDN’T SEEM TO REACH THEIR AUDIENCE THE RIGHT WAY. Retention was 15%, and the marketing director needed to 5x revenue.

OUR Brand Ascension System delivered OVER THE NEXT 6-8 MONTHS:

  • Brand Strategy: CRAFTED A NEW AND IMPROVED BRAND VOICE, UPDATED THEIR MOOD BOARD, AND POSITIONING. WE THEN CRAFTED RESULTS-DRIVEN MESSAGING TO CURATE HIGHLY VISUAL CONTENT THAT ENCAPSULATED THEIR AUDIENCE IN THE LIFESTYLE AND THE MOVEMENT BEHIND GETTING OUTDOORS AND BEING A HEALTHY HUMAN BEING.

  • Ads: AS USUAL, THEY GET OUR PROPRIETARY STRATEGY AND AI-optimized Meta and TikTok ads targeting outdoor enthusiasts. Campfire-INSPIRED visuals and EXPERIENTIAL product feeds boosted click-through rates by 50% and cut ad waste by 25% ($25k/month saved).

  • Video Production: WITH THIS ONE, IT WAS A VIDEO CAMPAIGN THAT WE HAD TOO MUCH FUN CREATING, THAT drove 55% higher engagement, increasing conversions by 30%.

WINS.

  • E-commerce revenue: $400k/month to $2M/month (5x growth).

  • Conversion rate: 1.7% to 3.4% (100% increase).

  • Ad ROI: 8% to 17% (113% improvement).

WCSO - WALTON, GA

“THESE GUYS CRUSHED EVERY ASPECT OF THE PROJECT. I MEAN CRUSHED IT. THEY TOOK THE TIME TO DIG INTO OUR DEPARTMENT, 2 WALK THROUGHS WITH TEAM MEETINGS, AND DELIVERED EXACTLY WHAT WE NEEDED TO RECRUIT unlike we’ve ever DONE BEFORE.”