Your Ads Claim $3M in Revenue. Your Bank Shows $1.5M.

WHERE IS THE REST OF IT?!

Get a FREE forensic attribution audit that reveals exactly where your ad spend is being wasted—and how outdoor brands like YETI and Sitka recovered millions in "phantom revenue."

WHY IS THIS FOR YOU:

  • 412% ROAS for Shot Racewear

  • 47% Revenue Increase for Premium Outdoor Brands

  • $2.5M Monthly Revenue Achieved

Inviktus Media - Attribution Audit Tool

Attribution Audit Report

Comprehensive analysis of your marketing attribution ecosystem

Client: [Client Name]
Date:
Analyst: Inviktus Team

Executive Summary

Overall Health: Needs Attention

Attribution Coverage

42%
Industry Average: 75%

Data Accuracy

68%
32% below optimal

Wasted Spend Identified

$127K
Monthly opportunity

Tracking Gaps

8
Critical issues found
🚨 Critical Finding: Platform Over-Attribution High Impact

Combined platform-reported revenue exceeds actual revenue by 247%. Facebook claims $2.4M, Google claims $1.8M, but actual revenue is $1.7M.

💡 Major Opportunity: YouTube Brand Content High Impact

Brand awareness videos on YouTube showing 0% conversion in platform metrics, but post-view analysis suggests 35-40% revenue influence.

Customer Journey Insights

Typical High-Value Customer Path

Discovery YouTube
Research Google
Compare Reviews
Retarget Meta
Purchase Direct

Average Touchpoints

12.7
Currently tracking: 3.2

Time to Purchase

21 days
Attribution window: 7 days

Cross-Device Rate

78%
Currently captured: 23%

Channel Performance Reality Check

Channel Platform Claims Estimated Reality Over/Under Valued
Facebook/IG $2,400,000 $1,100,000 +118% inflated
Google Search $1,200,000 $900,000 +33% inflated
YouTube $50,000 $400,000 -87% undervalued
Email $800,000 $500,000 +60% inflated
Direct/Organic $200,000 $700,000 -71% undervalued

Ready to Stop Wasting Ad Spend?

We've identified $127K in monthly waste. Let's fix your attribution and scale profitably.

Schedule Strategy Call
Inviktus Media - Creative Performance Intelligence

Creative Performance Intelligence

Real-time creative optimization powered by forensic attribution

127
Active Creatives
3.8x
Avg True ROAS
$2.4M
Revenue (30d)
412%
Best Performer

🔮 AI-Powered Creative Insights

Updated 2 minutes ago
🚀
Scaling Opportunity
"YETI_BrandFilm_Adventure_03" showing 4.2x true ROAS with only 15% budget share. Recommend 3x budget increase immediately.
⚡
Hidden Gem Alert
YouTube cinematic content driving 40% assisted conversions but receiving 0% last-click credit. Massive undervaluation detected.
🎯
Creative Pattern
Adventure-themed cinematography outperforming product-focused content by 3.7x for new customer acquisition.
Creative
YouTube
Adventure Series - Episode 3 Scaling
True ROAS 4.2x +18%
Revenue Attributed $487K
Avg Customer Value $850
New vs Returning 73% / 27%
Attribution Breakdown
30%
45%
25%
Creative
Instagram TikTok
Cooler Durability Test v2 Testing
True ROAS 2.8x +5%
Revenue Attributed $124K
Avg Customer Value $425
Test Status Day 5 of 14
Attribution Breakdown
60%
30%
10%
Creative
Summer Camping Series Fatigue Alert
True ROAS 1.8x -32%
Revenue Attributed $287K
Fatigue Score 78/100
Days Running 47 days
Attribution Breakdown
70%
25%
5%

Ready to Scale with Data-Driven Creative?

Let's implement forensic attribution for your creative strategy.

Get Started

The Dirty Secret Facebook & Google Don't Want You to Know!

Every platform takes credit for the same sale.

Facebook says they drove that $850 YETI cooler purchase. Google claims it too. Email takes credit. Even Pinterest wants a piece.

Add them up, and you've somehow sold $3 million worth of product with only $1 million in the bank.

Meanwhile, your YouTube brand films that actually created the desire? They show ZERO conversions.

“We were bleeding $200K a month on ads showing ‘profitable’ ROAS. Inviktus’s audit revealed we were actually losing money on 60% of our campaigns. Fixed it in 30 days.”
— CMO, $10M Hunting Gear Brand

  • 247% - Average platform over-reporting for outdoor brands

  • $127K - Monthly wasted spend for typical $2M brand

  • 78% - Conversions happening across multiple devices (invisible to platforms)

  • 0% - Credit given to brand content that drives 40% of revenue

FINALLY, SEE WHERE YOUR REVENUE ACTUALLY COMES FROM

Our forensic attribution audit uses the same technology Fortune 500s use—adapted specifically for premium outdoor and marine brands.

WHAT YOU’LL DISCOVER:

    • Which platforms are lying about their results

    • Where your revenue actually originates

    • Hidden gems driving sales with zero credit

    • Exact campaigns bleeding money

    • Overvalued channels to cut immediately

    • Undervalued opportunities to scale

    • Which content actually drives purchases

    • View-through impact of brand films

    • Creative fatigue is costing you sales

    • All 12-27 touchpoints mapped

    • Cross-device behavior revealed

    • True influence of each interaction

YOUR ATTRIBUTION AUDIT IN 3 SIMPLE STEPS:

Step 1: Quick Discovery Call (15-30 min)

We'll ask about your current ad spend, platforms, and goals. No fluff, just the essentials to run your audit.

Step 2: Forensic Analysis (48 hours)

Our team analyzes your data using enterprise-gradeD attribution technology to uncover the truth about your marketing.

Step 3: Live Audit Reveal (45 min)

We walk you through your personalized audit, showing exactly where money is wasted and how to fix it immediately.

DON’T JUST TAKE OUR WORD. TRUSTED BY DISRUPTIVE BRANDS.

Logo for Pure Kana featuring a blue water droplet and the company name in black and white text.
Logo for Shot Race Gear with a stylized 'S' and bold text.

Hunting Gear Brand

  • Before: 1.8x ROAS, bleeding cash

  • After: 5x revenue growth in 90 days

  • Key Finding: YouTube content was 87% undervalued

Heckler & Koch logo in red and black with bold uppercase letters
Map of the United States showing the state of California highlighted in red.
Fox Racing's official logo as our work has been featured and used in their amateur marketing
Close-up of the black and white YES! logo
GSM Outdoors logo with mountain and river graphic.
Massif Logo

Marine Brand

  • Before: $209K/month with 1.5% conversion

  • After: $3M/month with 3.6% conversion

  • Key Finding: Virtual tours influenced 92% of purchases

Logo of Absolute with stylized blue and black design
A person is giving a presentation with a slide titled 'How Tendies are Made' by Steel Rod.

Camping Brand

  • Before: Generic messaging, 1.7% conversion

  • After: 400% ROAS improvement

  • Key Finding: 71% of "direct" traffic was actually influenced by ads

CASE STUDIES:

FREQUENTLY ASKED QUESTIONS:

  • Yes. The audit is 100% free with no strings attached. Once you see your attribution gaps, you'll want our help fixing them. But there's zero obligation.

  • All of them. Facebook, Instagram, Google, YouTube, TikTok, Amazon, Email, SMS, and any custom platforms you use.

  • Platform analytics only show their own inflated view. We show the complete, unbiased picture across all touchpoints—including view-through attribution that platforms hide.

  • That's fine. At minimum, you'll know where you're wasting money and can make immediate adjustments. The audit alone typically saves brands $50-200K annually.

  • We specialize in brands doing $2M-$50M annually who are ready to scale intelligently & aggressively. If that's you, we're a perfect fit.

Stop Guessing. Start Knowing.

Your competitors are making decisions based on lies from ad platforms. You can make decisions based on overwhelming real-time data.

The audit takes 15 minutes to start and could save you millions.

our guarantee:

If we can't find at least $50,000 in annual wasted spend, we'll pay you $500 for your time.